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How entertainment can be used instigate a cultural shift

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How many of us look forward to collapsing on the couch to watch our favourite series at the end of a long day? Or, getting the family together for the traditional Sunday night movie? While entertainment has long been viewed as a way to relax, it’s come to mean more than that to many people across the world.

A global study from 2018 called The Truth About Entertainment found that 76% of Americans say entertainment has influenced the person they are today. And60% of people say they have a go-to source for entertainment when they’re feeling low.

Dr Valorie Salimpoor, a neuroscientist at Baycrest Health Sciences in Toronto says, “entertainment stimulates the pleasure and reward centres of the brain, which are very central to humanity”.

Entertainment gives us many ways to connect with friends, family, and society at large, helping us de-stress and divert our attention from life’s demands. One could even go as far as saying movies or series help promote happiness, which is fundamental in improving mood, strengthening friendships, and increasing competence. The entertainment industry plays a crucial role in our lives and societies. But how has it changed over the years? And how can something as simple as movies and TV series be used to bring about cultural shifts and the expansion of an audience’s perspectives?        

The value of entertainment in societies and cultures  

I’ve always believed that a good piece of entertainment content should leave you better off than you were before sitting down to watch it. It’s about evoking emotions and displaying elements of relatability so that people feel part of what they’re consuming. In South Africa, at the moment, most audiences are looking for a feeling of hope. Whether you’re watching a period drama, documentary, or a reality series, it’s best if you can come away thinking, “my problems don’t seem so bad, I’m sure it’ll all work out in the end”.

But, despite wanting to create a positive atmosphere for viewers, the content we create should also reflect the society and community we’re in. It’s about finding a balance between escapism and social realism. It’s important to tackle a few social issues that people care about and find a new way to represent themes and angles that might help create corrective or teachable moments. It doesn’t have to feel like learning for a test but, hopefully, audiences come away with a little more insight into and understanding of current issues. In this way, entertainment can be used as a catalyst to encourage diverse conversations, foster a culture of tolerance, and help create a more inclusive society.

Challenging viewers and content creators

A show like Becoming, which explores the lives of four transgender people from conservative African backgrounds, pushes the boundaries when it comes to the stories we tell on TV. We certainly wouldn’t have seen anything like it 10 or 15 years ago. But it became incredibly popular and has even been renewed for a second season. Challenging content creators and viewers with these stories has multiple benefits. It gives certain viewers an opportunity to see stories similar to their own on screen, it expands the knowledge of audiences, and it helps reflect the modern culture we’re part of. Hopefully, it also helps shift today’s community culture to be even more open-minded and accepting. Bravery, inclusivity, and authenticity are three ingredients for success in today’s entertainment industry.

Where are we headed?

While the willingness to learn or broaden one’s understanding isn’t the same everywhere in Africa, there’s more demand for provocative content than you’d imagine. This is evident in social spaces where people feel more confident expressing their true opinions and preferences – and that’s a brilliant place to generate content ideas.

It also helps to have several platforms on which to display various content. While live TV may encourage more family-friendly viewing, there’s nothing stopping anyone from streaming a show like Devilsdorp or Sex in Afrikaans on their mobile tablets in a private room. There’s definitely room to be more experimental on streaming services – and audiences are lapping it up. It’s clear that today’s culture is vastly different from that of 50 years ago, and it’s the entertainment industry’s job to not only reflect the current culture but keep pushing it to evolve and adapt.

Entertainment is a form of activity that holds the attention and interest of an audience, giving pleasure and delight. Understanding how entertainment functions as part of culture could lead to an important interaction with others in how people see the world. People are all influenced by media – TV, film, music, and internet culture – almost more than they are influenced by their surroundings.

For this reason, its vital to view entertainment as more than simply passing the time. Entertainment provides a valuable opportunity for stories, characters, and themes inclusive of all kinds of people to be shared because educating audiences can shift cultural norms and understanding.

By: Nomsa Philiso, CEO of General Entertainment at MultiChoice Africa

 

 

The post How entertainment can be used instigate a cultural shift appeared first on Citinewsroom – Comprehensive News in Ghana.

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We’ve not been paid GH¢1 billion; KPMG’s assertion is false – SML

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SML further stated that KPMG's inability to mention that 31.5 percent of the total GH¢1,061,054,778.00 taken as taxes provides a very uneven "impression of the relationship between the compensation, investment, and other related costs." "SML believes that KPMG's failure to include GRA taxes of 31.5% taken before payment, interest payments of 32% plus SML's investment repayment, and other taxes/duties over the period creates an unbalanced impression of the relationship between compensation and investment and other related costs. This omission is really deceptive.

Strategic Mobilisation Ghana Ltd (SML) denied receiving GH¢1,061,054,778.00 for a revenue mobilisation contract with the Ghana Revenue Authority (GRA).

President Akufo-Addo ordered KPMG to audit the contract between the GRA and SML on January 2. KPMG’s findings revealed that SML received a total of GH¢1,061,054,778.00 from 2018 to date.

However, Strategic Mobilisation Ghana Ltd responded by denying the charges, noting that KPMG reported the amount “without reference to the investments made and the taxes paid” during the review period.

“KPMG quotes a figure as compensation to SML. It is interesting to note that this figure is quoted without reference to the investments made and the taxes paid by SML over the period within the consolidated contract

“The compensation of GH¢1,061,054,778.00 stated by KPMG is inaccurate.”

SML further stated that KPMG’s inability to mention that 31.5 per cent of the total GH¢1,061,054,778.00 taken as taxes provides a very uneven “impression of the relationship between the compensation, investment, and other related costs.”

“SML believes that KPMG’s failure to include GRA taxes of 31.5% taken before payment, interest payments of 32% plus SML’s investment repayment, and other taxes/duties over the period creates an unbalanced impression of the relationship between compensation and investment and other related costs. This omission is really deceptive.

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The president needs to show leadership to stop ‘dumsor’ – Agyeman-Duah

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Professor Agyeman-Duah also chastised the administration for the slow speed at which it is addressing electricity concerns. He argues that given the frequency of power outages, the government should have taken a more serious approach to finding long-term solutions, but this has not been the case.

Professor Baffior Agyeman-Duah, a Governance Expert, has urged President Nana Addo Dankwa Akufo-Addo to show leadership by summoning all major players in the power sector, including the Electricity Company of Ghana (ECG), the Ghana Grid Company Limited (GRDCo), the Volta River Authority (VRA), and the Public Utilities and Regulatory Commission (PURC), and giving them marching orders to resolve the power crisis.

He believes he’ll be astonished if the president hasn’t done so already.

Speaking on the Ghana Tonight broadcast on TV3 on Monday, April 22, Prof Ageyman Duah remarked, “I will be surprised that the president has not called the leadership of the VRA, GRIDCo, ECG, and PURC, to sit them down to give them the marching order that he doesn’t like what they are doing.

“That is leadership, we need the president to be giving the marching orders. As I said, if he has done it privately I don’t know but based on the public pronouncements by these state agencies in charge of the energy sector, it seems like he hasn’t done that.”

Professor Agyeman-Duah also chastised the administration for the slow speed at which it is addressing electricity concerns.

He argues that given the frequency of power outages, the government should have taken a more serious approach to finding long-term solutions, but this has not been the case.

He went on to say “The government hasn’t been too active in seeking solutions to problems”

Prof. Baffour Agyeman-Duah also urged the state power distributor, the ECG, to produce a load-shedding schedule.

This, he believes, will help power consumers arrange their lives more effectively.

“The wise thing to do is to issue a timetable,” Professor Baffour Agyeman-Duah said.

Meanwhile, Richard Ahiagbah, Director of Communications for the New Patriotic Party (NPP), has stated that power shortages in certain areas of the country are annoying.

However, he stated that there is light at the end of the tunnel for the problem.

Mr Ahiagbah ascribed the problem to the Electricity Company of Ghana’s (ECG) maintenance work.

He told us that the job would be done quickly.

“The recent power outages have been understandably frustrating. However, there is an end in sight. The maintenance works are almost complete, and we can soon expect access to an uninterrupted power supply around the clock, as we have become accustomed to under the Akufo-Addo-Bawumia Administration.”

Regarding the criticism that members of the National Democratic Congress (NDC) have made against the administration over the outages, he stated, “The NDC is the last political organization to point fingers because Ghana has not forgotten the hurts of the ‘real dumsor,’ suffered under H.E. Mahama.

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Gomoa Akotsi: Truck collides with a police car, killing one and injuring several others

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It struck a Chinese national's car before colliding with a police vehicle stationed on the side of the road near Akotsi Junction. An eyewitness, Nai Appiah Nortey, told Citi News that several cops were in the parked police car and two more were in the trunk. The police were said to be making purchases nearby when the tragedy happened. "The vehicle was descending from Gomoa Akramah hills towards the Akotsi junction. But it suddenly lost control, crossed the main road, and collided with a police vehicle sitting on the shoulder of the road. It pulled the police vehicle and then parked in front of a business.

A collision on the road between Gomoa Akramah and Akoti Junction in the Gomoa East District, Central Region, is said to have killed one police officer and badly wounded many others.

According to sources, a KIA Rhino truck (registration number GX 4135-24) had a braking failure and went off track.

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It struck a Chinese national’s car before colliding with a police vehicle stationed on the side of the road near Akotsi Junction.

An eyewitness, Nai Appiah Nortey, told Citi News that several cops were in the parked police car and two more were in the trunk. The police were said to be making purchases nearby when the tragedy happened.

“The vehicle was descending from Gomoa Akramah hills towards the Akotsi junction. But it suddenly lost control, crossed the main road, and collided with a police vehicle sitting on the shoulder of the road. It pulled the police vehicle and then parked in front of a business.

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“There were some police officers in the trunk of the truck, and some even fell out as soon as the collision occurred. “One person has died, and the rest, including the Chinese national, have been rushed to the Trauma and Specialist Hospital in Winneba,” Nai Appiah Nortey said.

The Central East Regional Operations commander and other senior officials came on the spot to evaluate the magnitude of the damage.

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