Reports, according to Sportsworldghana.com, have it that Asante Kotoko SC has advanced discussions with Hisense, a worldwide electronics and appliance company, to extend their sponsorship arrangement.
This comes after the first three-year sponsorship arrangement between the two organisations, which saw the Chinese corporation become the club’s lead sponsor, expired.
This prospective renewal shows the mutually beneficial collaboration that has evolved between the two organisations over the last three years.
Before the commencement of the 2020/21 season, the Chinese multinational electronics manufacturer became the club’s official electronic partner under the management of Nana Yaw Amponsah in a deal worth GH3million each year in cash and electronics manufacturer items.
Hisense also provided Kotoko with items worth GH230,000 to outfit its Adako Jachie training facility.
The contract, however, ended at the end of the 2022/23 season. According to sources close to the negotiations, both sides are eager to expand their relationship, which has not only raised the profile of Asante Kotoko but also increased Hisense’s brand visibility in the sports business.
The former sponsorship arrangement allowed Hisense to prominently display its emblem on the team’s shirts and throughout the stadium during games, providing significant exposure for its products and services.
While the terms of the extended deal have yet to be finalised, both sides are said to be excited about the prospect of extending their collaboration. This prospective extension not only demonstrates Hisense’s commitment to the evolution of football in Ghana, but also underlines Asante Kotoko’s commitment to quality on the pitch and in their cooperation with business partners.
